How to Start FnB Business in Singapore

Starting a food and beverage business in Singapore is not as easy as you may envision. There are so many things to consider that you may end up lost in the process. From initial capital for setup to staffing, marketing plan, etc, the list for starting an FnB business in Singapore goes on and on.

However, all you need to do is coordinate your processes right, and you can kickstart your cafe or food business in no time. It’s best to make a checklist that you would use to keep track of your voluminous tasks. As you progress, you only need to keep ruling out these tasks and focusing on what is necessary.

This post will provide you with all you need to know about setting up your F&B business in Singapore. With the processes we’ve provided in this guide, you can build food businesses from scratch and make them successful. If you’re looking for in-depth FnB consulting services, feel free to reach out to us using the contact form below, we have experts who can help you overcome challenges.

What Should You Know About a Food and Beverage Business in Singapore

Singapore’s flourishing and varied food and beverage industry is one of the many features that attract foreigners from all over the globe. Locals are proud of their food scene, and incoming tourists are always excited to explore food within the country. As a result, Singapore has seen a surge in the coffee shops and restaurant industry in recent years.

The food business in Singapore didn’t grow to be a major draw overnight. Before now, multiple food scares and unsanitary food handlers practices in the early years of the nation brought concerns. Thankfully, the government of Singapore took control of the f&b industry in Singapore. Today, the Urban Redevelopment Authority has the final say on where restaurants and bars can set up shop (URA).

The Food and Beverage sector is governed by the National Environmental Agency. They decide whether or not your f&b business can launch. If companies don’t follow their rules, the corporate regulatory authority can warn them, suspend the restaurant service, fine them, or even close the business. Hence, you need to equip yourself with industry knowledge and expertise whether as a local or foreign entrepreneur trying to break in.

How to Start Home Food Business in Singapore Step-by-Step

Here are the steps to start a cafe or restaurant business in Singapore:

Factor Out a Good Business Plan

No matter what field you operate in, you’ll need a solid business plan not just an idea if you want to thrive. A well-thought-out business strategy is no surefire way to have a prosperous company, but it can increase your chances of doing well.

When developing a business strategy, the first step is to ask and answer key concerns about all facets of fast-food restaurants. Budgeting, financial forecast, marketing, team building, advertising, and necessary licenses are all important. These are just a few of the many components that must be taken into account when developing a business plan.

Prepare Your Startup Fund

The cost associated with starting a food business in Singapore should not be undervalued. Usually, the cost of opening a new f&b business is valued between $50,000 and $500,000. However, this depends on factors such as your local Singapore address and size.

The rent, tenancy agreement, salaries, takeover fee, and general living standards are also things to consider when putting together your capital. You’ll also consider smaller expenses like kitchen equipment, drinks, etc. The standard rule of thumb is to save enough money to pay your rent for at least six months.

You also have to consider the cost of acquiring required licenses, a company name, and company registration. If you need more money to get your restaurant company off the ground, you may need to forego some luxuries and focus on the basics of the business. You can also consider having beverage entrepreneurs as your business associate rather than running a sole proprietorship.

Get Your Food Processing License Singapore

Singapore is widely regarded as the city-state with the most accommodating business climate. The steps required to incorporate a cafe business and acquire your food shop license are straightforward. You can get all information you need to start an FnB business in Singapore by visiting the site of the state’s licensing body (https://www.gobusiness.gov.sg/licences).

The costs of the legal undertakings vary depending on the nature of the business whether it is a private limited company, partnership, etc. It also depends on the type of food business, like coffee shops, catering services, baked goods companies, etc. For example, an establishment dealing with drinks may have to worry about a liquor license.

Don’t forget that Singapore also has Muslim communities. You may need to get a halal certification as a mandatory license. The halal certification shows that your coffee shop also prepares meals that are suitable for Muslim customers as well.

You might want to put all of your energy into running your new cafe rather than worrying about legal formalities. If so, hiring a corporate solutions provider to do the registration for you is the way to go. Thankfully, there are different services that can help you. As a startup looking to launch an f&b company in Singapore, check for a low-priced incorporation plan.

Locate Your Food Store and Launch the Business

Research suggests that a restaurant’s physical position is crucial to its success in Singapore. You might have the best rates, the best services, the best cuisine, the best decor, and even more. If the food stall is inconvenient for foot traffic and difficult to reach by car, don’t expect a lot of customers.

That said, you can pick from a wide variety of convenient places like Ang Mo Kio. Such a location includes shopping centers, downtowns, central business districts, and sub-regional centers.

Also, consider your target customers. For example, lunchtime in a Business Park or the Central Business District is busy, but evenings will be dull unless there are domestic areas in the vicinity. In other areas, evenings are busier than lunchtime.

It’s important to do the numbers and think about the area’s rules if you want to establish a cafe or restaurant in that location. Some retail center owners and managers have established rules that require daily tenant revenues to contribute to cleaning and other services. Always remember to factor in these minor expenses when budgeting.

Having a coffee shop or other food service establishment in a shopping center is a brilliant idea, as the mall serves as a magnet for shoppers. These shoppers are more likely to lunch and shop while they are there. However, keep in mind that not every shopping center has the same demographics.

You’ll need to conduct some market study to determine if the cuisine or coffee you plan to sell will be successful there. You don’t want to open a vegetarian Chinese eatery in the middle of an Indian neighborhood. This might be a bold move, but it’s also risky and could have disastrous results unless you plan to serve popular Indian recipes like the Tandoori Chicken Pizza.

Consider a Takeover

Sometimes, a licensed kitchen rental Singapore or an f&b takeover Singapore is a good idea. In this way, you won’t have to build your coffee shop from scratch. It would have kitchen equipment and other facilities, so you can kickstart immediately. However, you still need to check the location of the store plus the takeover fee before concluding.


You will also need to consider the number of citizens you can legally employ when staffing. There are millions of people crammed into Singapore’s relatively tiny land area. Nonetheless, it has been challenging to fill open positions with qualified candidates.

Online employment boards and other Singaporean f&b establishments are just some of the places where employers have turned to promote open positions. Despite its questionable morality, this has proven to be a successful option for getting qualified candidates.

However, there are additional things to consider when hiring. One of these is to learn if there are restrictions to the number of persons your catering or cafe business can hire. It’s also important to do thorough screening when hiring as a startup business. You need people who understand the locals and can still attend to international clients.

Marketing, Advertising, Publicity, and Promotions

Coffee shops and cafe businesses that utilized efficient marketing and public relations techniques saw significant growth in profit margins. As a result, it’s necessary to give a solid start by putting into action a well-thought-out marketing plan. Remember that you’re not the only up-and-coming restaurant or coffee shop, and there are established brands in the food and beverage sector. So, you need to stand out from the competition.

Build Standard with Basic Food Hygiene

In addition to your F&B business quality, the friendliness and helpfulness of the wait staff are the bedrock of an unforgettable Private dining experience. If you can pull off both, your customers are much more likely to come back for more and maybe even become regulars. Keep in mind that if you have subpar cuisine or service, no amount of advertising or identity will save your business.

The Importance of Valet Services for Restaurants

  1. Enhanced Guest Experience: When patrons arrive at your restaurant, they want a seamless experience from the moment they step out of their cars. Valet services offer convenience, making guests feel valued right from the start.
  2. Maximizing Parking Space: Especially in urban areas, parking can be a significant challenge. Valet services efficiently manage your parking area, ensuring that every available space is used effectively.
  3. Increased Patronage: Offering valet services can attract more diners to your restaurant, as it removes the hassle of finding parking and eliminates the need for long walks to your establishment.
  4. Safety and Security: Valet attendants can provide an added layer of security, keeping an eye on parked vehicles and ensuring the safety of your patrons.

How to Implement Valet Services in Your Restaurant

  1. Assess Your Space: Evaluate your restaurant’s physical layout and parking area to determine if valet services are feasible. You may need to allocate a dedicated space for valet drop-off and pickup.
  2. Choose a Reliable Valet Services Provider: Partner with a reputable valet services company like [Your Valet Services Business] to ensure professionalism and efficiency. They can provide trained attendants and handle logistics seamlessly.
  3. Pricing Strategy: Decide whether you will offer valet services for free or charge a fee. Consider the local market and your target audience when setting pricing.
  4. Streamlined Operations: Work closely with your valet services provider to establish a well-organized system for handling vehicles, including ticketing, key management, and vehicle retrieval.
  5. Marketing: Promote the availability of valet services through your restaurant’s website, social media channels, and physical signage. Highlight the convenience and premium experience it offers.

By including valet services in your restaurant’s offerings, you not only enhance the overall guest experience but also set your establishment apart from the competition. It’s a small investment that can yield significant returns in terms of customer satisfaction and repeat business.


This post has simplified what one may have considered a bulky process for the establishment of coffee shops or beverages cafe. With these simple processes, your F&B business will be open and running in no time. Don’t forget to always take legal processes into consideration. Also, consider any fnb shop for rent in Singapore or a coffee shop takeover of Singapore as this can cut down some processes.